360 Gist Pilot: Jay Z Releases New Commercial “Kill Jay Z” Ahead Of Friday’s “4:44” Album

Wednesday, 28 June 2017

Jay Z Releases New Commercial “Kill Jay Z” Ahead Of Friday’s “4:44” Album

Just days before we’re treated to Hov’s highly anticipated 13th studio album 4:44 , the Brooklyn mogul decides to share a new cryptic commercial ahead of time via Tidal tonight called “Kill Jay Z .”

In partnership with Tidal x Sprint, the 30-second preview finds a young black kid running for his life with nothing but fear all over his face & eyes.

Accompanied by an anthemic, soulful instrumental, maybe this is a preview of an upcoming song presumably called "Kill Jay Z"? Thankfully, we'll know for sure in a couple days when 4:44 officially drops this Friday, June 30th.

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